Guides
Run the comment section like it’s part of the ad
Straight answers on replying to, moderating and growing the comments on your Facebook and Instagram ads. Written by people who run Meta ads every day.
How to reply to Facebook ad comments (and stop missing them)
Where Facebook ad comments actually live, three ways to find and reply to them as your Page, reply templates for every type of comment, and the mistakes that cost sales.
Read the guide →How to hide negative comments on Instagram ads (and when not to)
Step-by-step: hide comments on Instagram ads in Meta Business Suite, filter them automatically with Hidden Words, and decide what to hide versus answer.
Read the guide →Social proof on Meta ads: how to keep it, grow it and never fake it
Why duplicated Facebook and Instagram ads lose their likes and comments, how to keep them with post IDs, and honest ways to grow social proof that follow the FTC’s rules.
Read the guide →Free tools
No sign-up. Everything runs in your browser.
Paste a comment, get three replies you can post, and whether to answer, hide or just like it.
Comment filter keyword listBuild a spam and scam filter list for Instagram Hidden Words and Facebook, without hiding real questions.
Ad comment section health checkScore one ad’s comment section out of 100 and get the fixes that matter most.