Honest roundup · 2026
The best ad comment tools for Facebook and Instagram ads
Six tools for the comments under your Meta ads, and what each costs. MyWord is ours, so we checked every other tool on its own site.
Checked on by Chase Clingman
The short answer
Start with Meta Business Suite: it’s free and already puts Facebook and Instagram comments in one inbox. Which paid tool fits depends on your problem: too many bad comments, many networks to manage, or too few good comments.
- Best free optionMeta Business Suite
- Best for getting real customer commentsMyWord
- Best for automatic moderation at volumeCommentGuard
- Best all-in-one for social teamsNapoleonCat
- Best for agencies and multi-network teamsAgorapulse
- Best done-for-you serviceBrandBastion
At a glance
The tools
Meta Business Suite
Meta’s free hub for your Page and Instagram account. Its inbox shows Facebook and Instagram comments together, and any ad’s comments can also be opened in Ads Manager.
Good at- Free, official and already connected to your ads
- Reply, react, hide, report and mark comments as done
- Page keyword filter and Instagram Hidden Words also apply to ads
Watch out for- Automations are built for messages, not comments
- No reply drafts; saved replies are written by you
- Doesn’t help you get more good comments
Price: Free. You only pay for your ads.
MyWord Our tool
Our tool. It plans the questions buyers will ask under each ad, gets your real customers and team posting and answering in their own words, checks each comment went live and thanks your regulars (rewards for joining and coming back, never for comments). It also has an ad comment inbox, reply drafts and auto-hide.
Good at- Gets real customers posting under your ads, by text link
- Reply drafts written from your ad’s own script
- Checks every comment went live; rewards only for joining and coming back
Watch out for- Only Facebook and Instagram, only ads
- No publishing, scheduling or social reports
- New and in beta, limited to the first 10 brands
Price: Free during the founding beta. After that, $49, $99 or $199 a month by how many ads you run conversation plans on (4, 12 or 30).
CommentGuard
A moderation tool that uses AI to hide spam and negative comments on Facebook and Instagram, with AI auto-replies and an inbox. Priced by comment volume.
Good at- Hides spam and trolls automatically, around the clock
- AI auto-replies without approving each one
- Low starting price
Watch out for- Auto-hiding honest doubts can make a section look staged
- Cleans up comments but doesn’t bring in good ones
- Facebook and Instagram only
Price: From $29 a month for up to 5,000 comments, up to $199 for 50,000. 7-day free trial.
NapoleonCat
An all-in-one social media tool with a social inbox, ad comment moderation, auto-moderation rules, publishing, analytics and reports.
Good at- Ad comments on Facebook, Instagram and TikTok in one inbox
- Auto-moderation rules and an AI assistant
- Publishing, analytics and client reports in the same tool
Watch out for- Ad moderation needs the higher plans
- Price grows with users and profiles
- Doesn’t help you get more good comments
Price: Paid plans with a 14-day free trial. Ad comment moderation is on the higher plans, roughly $89 to $139 a month, with more for extra users and profiles.
Agorapulse
A social media management suite with a shared inbox, publishing, listening and reporting. Monitoring and replying to ad comments is included from the Professional plan.
Good at- Ad comments in a shared team inbox
- Strong publishing, listening and reporting
- Long 30-day free trial
Watch out for- Priced per user, so teams add up fast
- Ad comments not on the cheapest plan
- Only one moderation rule per profile below Advanced
Price: Standard $99 per user a month (no ad comments). Ad comments start on Professional at $149 per user a month, or $119 billed yearly. 30-day free trial.
BrandBastion
AI moderation for organic and paid social, with AI-drafted replies on Agent+ and a managed team that replies 24/7 with human review on Engage+.
Good at- Covers organic posts and ads across networks
- Can hand replies to a trained human team
- Sentiment and brand safety reporting
Watch out for- No public pricing; built for larger budgets
- Sales demo before you can start
- Doesn’t get real customers posting for you
Price: No public prices. Plans are Reputation+, Agent+ and Engage+, sold through a demo.
How to choose
Start with what’s free
Turn on the Page keyword filter and Instagram Hidden Words, and check the Business Suite inbox daily. Many small brands never need more.
Name your real problem
Too many bad comments is a moderation problem. Too few good ones, or doubts nobody answers, is a different problem, and moderation tools won’t fix it.
Count networks and seats
If you manage TikTok, LinkedIn or YouTube too, a social suite earns its price. If it’s only Meta ads, you’re paying for channels you don’t use.
Be careful with auto-hide
Hide spam, scams and abuse automatically. Answer honest doubts in public instead. A calm reply reassures every buyer reading.
Questions
What is the best free tool for Facebook ad comments?
Meta Business Suite. It’s free, shows Facebook and Instagram comments in one inbox, and lets you reply, hide and report them. The Page keyword filter and Instagram Hidden Words also apply to your ads.
Which tool automatically hides negative comments on ads?
CommentGuard, NapoleonCat, Agorapulse and BrandBastion all offer automatic moderation. Hide spam and abuse, but answer honest doubts instead of hiding them: a section with every doubt removed can look staged.
How do I get more comments on my Facebook ads?
Moderation tools don’t do this. Ask real customers for their honest take under the ad they bought from, answer every question in public, and keep scaled ads on one post so comments add up. MyWord automates the asking, checking and rewards.
Is it allowed to ask customers to comment on my ads?
Yes, as long as the comments are honest and from real people. Don’t pay for fake accounts or scripted praise. MyWord only asks real customers and your team to post in their own words.
Why is MyWord on this list if MyWord wrote it?
Because it solves a different problem from the others, and we’d rather tell you when another tool fits better. We checked every other tool on its own site on the date shown, and linked each source.
How we checked: we read each tool’s own pricing and feature pages (Meta’s help center for Business Suite) on October 15, 2026. NapoleonCat doesn’t show prices on its page, so its range comes from public listings. Prices and features change, so check each site before you buy. All names are trademarks of their owners, and none of them endorse this page.
Keep reading
Meta’s own free tool: one inbox for your Page and Instagram comments and messages, with keyword filters and message automations.
ComparisonMyWord vs NapoleonCatAn all-in-one social media management tool: social inbox, publishing, analytics and reporting across many networks.
ComparisonMyWord vs CommentGuardA Facebook and Instagram comment moderation tool: AI auto-hide, AI auto-replies and an inbox, priced by comment volume.
GuideHow to reply to Facebook ad comments (and find every one)Where Facebook ad comments hide, 3 ways to find and reply to them as your Page, 12 reply examples for every type of comment, and the mistakes that cost sales.
Same ad spend. More sales.
Free during the founding beta. Limited to the first 10 brands.
Apply for free