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Honest comparison

MyWord vs Meta Business Suite

Checked against Meta Business Suite’s own site on

The short answer

Meta Business Suite is free and covers the basics: one inbox, replies, hiding and keyword filters. MyWord adds reply drafts written from your ad’s script, and real customers posting and answering under your top ads.

Side by side

FeatureMyWordMeta Business Suite
PriceFree in beta, then from $49 a monthFree
Facebook and Instagram comments in one inboxYesYes
Ad commentsA “Needs reply” view for unanswered questionsIn the inbox, or ad by ad in Ads Manager
Hide comments with chosen wordsAuto-hide rules for spam, links and abusePage keyword filter and Instagram Hidden Words
Reply draftsWritten from your ad’s own scriptSaved replies you write yourself
AutomationsComment-focused: flags doubts, hides spamMostly for messages (instant replies, FAQs, keywords)
Plans the questions buyers ask before launchYesNo
Gets real customers posting under your adsYesNo
Texts customers and your team a link to postYesNo
Checks each comment went liveYesNo
Rewards for joining and coming back (never for comments)YesNo
Posting, scheduling, messages and insightsNoYes

Pick Meta Business Suite if…

  • You run a handful of ads and can check comments yourself every day.
  • Your comment sections already have real customers vouching for you, and you just need to keep up.
  • You want one free place for posts, messages and comments, and nothing else to pay for.

Pick MyWord if…

  • Your top ads have quiet comment sections, or the first comment people read is a doubt.
  • You’re texting customers and friends to comment by hand and losing track of who posted.
  • You want replies drafted for you and real customers answering skeptics in their own words.
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Pricing

MyWord

Free during the founding beta. After that, $49, $99 or $199 a month by how many ads you run conversation plans on (4, 12 or 30). Founding brands keep their price for life.

See MyWord pricing →
Meta Business Suite

Free for any business with a Facebook Page or Instagram professional account. You pay only for your ads.

Meta: Comment moderation in Business Suite ↗

Questions

Can Meta Business Suite manage ad comments?

Yes. Meta’s help center says you can review Facebook and Instagram comments together in the Business Suite inbox, reply, react, hide, report or mark them as done. You can also open any ad in Ads Manager and manage its Facebook and Instagram comments there.

Do keyword filters on my Page apply to my ads?

Yes. Meta says the Facebook profanity and keyword filters and Instagram Hidden Words are set at the Page or profile level and extend to ads run from that Page or profile.

Can Business Suite reply to comments automatically?

Not in general. Business Suite’s inbox automations (instant replies, away messages, FAQs and keyword replies) are built for messages. For comments, Meta offers a “comment to message” automation that answers comments with specific hashtags by message.

Do I still need Business Suite if I use MyWord?

Keep it. Business Suite is where you post, message customers and see insights, and it costs nothing. MyWord handles the comment sections under your ads and works alongside it through Meta’s official API.

Sources: Meta: Comment moderation in Business Suite, Meta: Manage comments on your ads, Meta: Inbox automations, Meta: Comment moderation for Pages. Prices and features change; check Meta Business Suite’s site for the latest. Meta Business Suite is a trademark of its owner, and this page isn’t affiliated with or endorsed by it.

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Same ad spend. More sales.

Free during the founding beta. Limited to the first 10 brands.

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