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Ad comment section health check

Answer six quick questions about one of your Meta ads and get a comment section score out of 100, plus the three fixes that will move it most.

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Pick one ad that’s spending. Scroll its comments (Ads Manager → preview → “Facebook post with comments”) and answer honestly.

How fast do you usually reply?
Real customers in the thread (not your team)?
Do scaled copies of this ad share one post?
What do you hide or delete?
58/100
Costing you sales

Your ad’s comment section score

  • Questions answered24/40
  • Reply speed9/20
  • Customer voices9/15
  • One post for scaled ads6/15
  • Honest moderation10/10
Fix these first
  1. Answer the 4 open questions

    Every unanswered question is read by everyone who sees the ad. Start with the newest and most-liked ones. How →

  2. Reply the same day

    Check your highest-spend ads every day. A reply after the ad’s peak day reaches far fewer shoppers. How →

  3. Scale winners from one post ID

    Use “Use existing post” so every copy of the ad shares the same likes and comments. How →

Questions

How is the score calculated?

It weighs reply coverage on questions (40 points), reply speed (20), customer voices (15), whether scaled copies share one post (15) and how you moderate (10). Answering questions matters most.

What’s a good score?

80 or above means the section is working for you. Under 60 usually means unanswered questions are costing sales.

Want this done for every comment, on every ad?

MyWord puts every Facebook and Instagram ad comment in one inbox, flags what needs a reply and drafts it in your voice.